John Moreira has over 15 years of opinion research and campaign experience having worked in over 40 countries. He has earned a reputation as one of the leading experts in survey and focus group methodologies, particularly in developing countries, and has accurately predicted elections throughout the world. As a veteran strategist and former Vice-President at Greenberg Quinlan Rosner Research, Moreira's campaign and research experience has helped bring political leaders and parties to power in Europe, Asia, South America and the United States. His expertise has also helped organizations such as the National Democratic Institute (NDI), the World Bank, USAID, among others, in developing advocacy campaigns and democracy building in developing countries throughout the world. He also works with corporation, such as Boeing and Fitch Ratings, to help manage corporate reputation.
JPM Strategic Solutions uses research methods to develop communications strategies and works closely with the cleint to assist in its implementation. It is accurate and relibale research that develops effective strategies, but it takes close collaboration with clients to bring the strategy to life.
Accurate & Deeper Opinion Research
Our track record of accurate reserach results throughout the world is based on our deep understanding of survey and focus group methodology. We work extremely closely with our local research vendors to implement proven and advanced methodologies while gaining a deeper understands of local norms. Our accurate results have allowed us to build long-term and trusted relationships with clients who can rely on our results and strategic advice. Aside from accuracy, the key to developing research-based strategies is use opinion research to gain deeper understanding. Merely asking a vote or reputation question alone does not allow for effective and targeted strategies. Our research goes much deeper to understand the undercurrents and complexities in opinions and, most importantly, what it will take to move those opinions. This and our campaign experience is the foundation of our strategic advice.
We understand that campaigns are not won on strategy alone; they are won with the ability to implement strategy. The ability to implement is grounded in a deep understand of what works and does not work in a cultural and country specific setting. We do not take a one-size fits all approach to campaigns, but use our intensive and world-wide campaign experience to help develop the right approaches to move opinions and meet objectives. We assess a campaigns organization and limitations and pull together a team to help where each campaign needs it the most. During the campaign, we work closely with local campaign staff to gain a better understand of the local dynamics and leave a knowledge base for future campaigns.