Using the most advanced opinion research techniques, we help political parties and leaders, organizations, and corporations develop research-based winning strategies that move opinions and help clients reach their objectives.
An international opinion research and strategic consulting company
Services
JPM Strategic Solutions uses research methods to develop communications strategies and works closely with the client to assist in implementation. Accurate and reliable research develops effective strategies, but it takes close collaboration with clients to bring the strategies to life.
Accurate & Deeper Opinion Research
Our track record of accurate research results throughout the world is based on our deep understanding of survey and focus group methodology. We work extremely closely with our local research partners to implement proven and advanced methodologies while gaining a deeper understanding of local norms. Our accurate results have allowed us to build long-term, trusting relationships with clients who can rely on our results and strategic advice. Aside from the accuracy of our research, the key to developing our research-based strategies comes from using opinion research to gain deeper understanding. Merely asking vote or reputation questions alone does not allow for effective and targeted strategies. Our research goes much deeper to understand the undercurrents and complexities in opinions and, most importantly, what it will take to move those opinions. This and our campaign experience make up the foundation of our strategic advice.
- Face-to-face surveys
- Telephone surveys
- Online surveys
- Focus groups
- In-depth-interviews (IDIs)
- Exit polls
Campaign Organization
We understand that campaigns are not won on strategy alone; they are won with the ability to implement strategy. Whether political or advocacy campaigns, the ability to implement is grounded in a deep understanding of what works and does not work in a cultural and country specific setting. We do not take a one-size-fits-all approach to campaigns but use our intensive and world-wide campaign experience to help develop the right approaches to move opinions and meet objectives. We assess a campaign's organization and limitations and pull together a team to help where each campaign needs it the most. During the campaign, we work closely with local campaign staff to gain a better understanding of the local dynamics and transfer the knowledge base for future campaigns.
- Campaign planning
- Earned media
- Paid media
- Social media
- Targeting and vote analysis
- Field operations
- Opposition research
- Speech and talking points writing
About Us
John Moreira - President
Having worked in over 50 countries, John Moreira has over 20 years of opinion research and campaign experience. He has earned a reputation as one of the leading experts in survey and focus group methodologies, particularly in developing countries, and has accurately predicted elections throughout the world. As a veteran strategist and former Vice-President at Greenberg Quinlan Rosner Research, Moreira's campaign and research experience has helped bring political leaders and parties to power in Europe, Asia, South America and the United States. His expertise has also helped organizations such as the National Democratic Institute (NDI), the World Bank, USAID, among others, in developing advocacy campaigns and democracy building in developing countries throughout the world. He also works with corporations, such as Boeing and Fitch Ratings, to help manage corporate reputation.
Contact Us
support@jpmstrategicsolutions.com
(202) 258-7721